Sunday, October 18, 2009

Dirty Diapers.

WTF is up with the people at Pampers? Most of their ad campaigns (with the exception of that one with Salma Hayek and the most-imitable pronunciation of "Pampers" ever) are geared directly at toddlers. Like, they address babies directly about their diaper needs.

Where do I even start with this nonsense? How about that it's totally gross to market directly to PEOPLE WHO CANNOT EVEN INFLUENCE PURCHASING DECISIONS YET since they can't, you know, TALK. Like it's not bad enough that kids are constantly bombarded with commercialism and consumerism, now we're indoctrinating them to buy, buy, buy practically as soon as they emerge from the birth canal? Are the parents watching this thinking, "Why aren't they talking to me? I'm the one with the cash money"?

Secondly, what is this crap about how busy toddlers are, toiling around the house? No, they're not. They're napping, being waited on hand and foot, occasionally throwing tantrums and generally making a mess.

I get that they're really addressing the parents here with mentions of lawn care, household chores, etc., but it's really disturbing. Isn't it bad enough that 6 year olds know all the words to Pussycat Dolls songs and that child beauty pageants exist? Do we have to take a bunch of kids with no pants on who can't even use indoor plumbing yet and project them into roles of daily drudgery? Can we not just let kids be kids? Cripes. It's enough to make a person want to turn off the TV and become Amish. Although then I guess the kids would be raising barns from the time they could walk, so...

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