The Fabric of Our Lives.

Please explain these cotton commercials to me. Like, why do they need to advertise cotton? It's like advertising steel. Few of us are actually purchasing this on the open market. Even if you're going all "Project Runway" and making your own clothes, it's not like you would storm into JoAnn Fabrics demanding cotton. I don't get it.

I also don't get this Zooey Deschanel person's voice. I guess there was a certain appeal to it in "Elf" when she was singing that song about it being cold outside, but in this commercial, she sounds weird. Like an old woman who has been hitting the Dimetapp a little too hard. Like a muppet on 'ludes. Like old gum in the dirt.

At least now we know what fabric to wear while sticking Post-Its to an antique upright piano and going banjo shopping.